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Adidas Announces New NFTs, as Sportswear Giants Move into the Metaverse

Adidas has revealed more about some of its initial plans to move into the metaverse, which it has been teasing with increasing regularity on social media over the past several weeks. On the heels of hinting at its impending venture into the metaverse – or the “adiVerse” as it has been called – with a POAP (Proof of Attendance Protocol) last month, in connection with which it invited consumers to “join us as we voyage into the Metaverse” (upwards of 3,000 of the adidas POAP tokens were minted since the November 19 launch), adidas announced that it had acquired a plot of virtual land inside The Sandbox, and provided a sneak peek into a four-way collaboration with Bored Ape Yacht Club, Punks Comic, and Gmoney…

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